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Brands embrace AR to drive personalization, CX

As Augmented Reality (AR) becomes more accessible and brands adopt it strategically, its role in delivering personalization and enhancing customer experience will continue to grow, solidifying its relevance in the retail landscape New Delhi: Leading brands are increasingly leveraging Augmented...

Phygital Futures: RetailGPT’s Role in Elevating Retail Ecosystem

This GenAI-driven platform leverages sophisticated artificial intelligence to personalise shopping experiences, making them more engaging and intuitive As the retail landscape rapidly evolves, the fusion of physical and digital commerce—termed 'phygital'—is becoming increasingly crucial. RetailGPT, developed by Pathfinder, is at...

Technology has been a game-changer for Snitch in key areas: Maruthy Ramgandhi, CTO

Snitch's chief technology officer (CTO) Maruthy Ramgandhi sheds light on the new-age brand’s tech journey and much more New Delhi: With almost two decades of experience, Maruthy Ramgandhi is a seasoned technology leader with extensive experience in product management, engineering,...

Men’s fashion goes omnichannel

This shift not only caters to the changing preferences of modern consumers but also sets the stage for continuous improvements in how retail operates Gone are the days when men could afford to ignore the fashion conversations. Gen Z men...
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Home furnishings brand OBEETEE launches new outlet in Ahmedabad

Located at Bodakdev, the new outlet is the only OBEETEE store to house its complete furniture range Bengaluru: Handcrafted carpets...
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