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Loungewear: Demand for comfort rises amid uncomfortable times

While the coronavirus pandemic immobilized the entire world, fashion continued to evolve. In fact, the lockdown and the lull has triggered new trends in fashion. As the world became restricted to their homes, consumers’ started gravitating towards fashion that...

Innovation and portfolio extension to boost sleepwear demand

Once considered only as indoor wear, sleepwear and loungewear is gaining prominence as a category in the apparel market, with a promising future. Innovation in product design, product offerings, and new subcategories are the key factors that are helping...

An overview of knitted winterwear market in India

We are in an age where fashion and functionality accelerates paralleling each other. With the ever-so increasing urbanisation in India, there is an increasing demand for apparel that do not just satiate the weather conditions, but goes much beyond....
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Taneira by House of Tata partners with Goonj

The collaboration supports Taneira’s new initiative, 'Exchange, Elevate and Empower’, which invites customers to donate their sarees for rural...
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