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Super Smelly records an annual recurring revenue of Rs 12 crore...

Within the two years of its operations, which also witnessed the global outbreak of COVID-19, Super Smelly, India’s first...
Gender-Neutral beauty brands shatter traditional retail stereotypes

Gender-Neutral beauty brands shatter traditional retail stereotypes

Beauty does not have a gender. People have assigned it. For years, brands have used gender as a marketing...
Personal care startups bet big on healthy, toxin-free products

Personal care startups bet big on healthy, toxin-free products

One size does not fit all anymore! Consumer preferences are changing at a rapid pace with changing times. Today,...
Super Smelly raises undisclosed amount from Lyte Investment Bank and others

Super Smelly raises undisclosed amount from Lyte Investment Bank and others

Focussed on the personal hygiene needs of GenZ, Delhi-based toxin-free personal care products start-up, Super Smelly has raised an...