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Super Smelly

Super Smelly to close FY 20-21 with an ARR of Rs 12 crore

Within the two years of its operations, which also witnessed the global outbreak of COVID-19, Super Smelly, India’s first and only 100% toxin-free personal care brand for Gen Z has recorded a remarkable annual recurring revenue (ARR) of Rs.12...

Gender-Neutral beauty brands shatter traditional retail stereotypes

Beauty does not have a gender. People have assigned it. For years, brands have used gender as a marketing tactic rather than a fundamental belief and consumers are now beginning to understand that a good product is essentially a...

Personal care startups bet big on healthy, toxin-free products

One size does not fit all anymore! Consumer preferences are changing at a rapid pace with changing times. Today, shoppers are looking to personalise their beauty and nutrition buys to fit their individual needs and lifestyle choices. They are...

Super Smelly raises undisclosed amount from Lyte Investment Bank and others

Focussed on the personal hygiene needs of GenZ, Delhi-based toxin-free personal care products start-up, Super Smelly has raised an undisclosed amount within first seven months of their operations in its angel round of funding. The round was led by...
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Hong’s kitchen opens new outlet at Delhi’s Rohini

Hong’s Kitchen embarked on its presence in Delhi’s Unity One Mall located at CBD Shahdara and Omaxe Chowk in...
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