Sudhir Gupta

Sudhir Gupta, Head of Buying & Merchandising, ITC Limited – Lifestyle Retailing Business

Sudhir Gupta is a dynamic fashion and retail business professional with 25 years of enriched experience in reputed international and Indian brands in the lifestyle and fashion industry. He has wide experience in fashion value chain covering lifestyle, apparels, accessories,...

5 winning strategies for buying and merchandising in retail

In the last few years, we have witnessed enough discussions on Omnichannel strategies, digital strategies from a marketing lens, customer loyalty, and shopper experience. Yet, the focus on Buying and Merchandising strategies in the new world has been virtually...

Intelligent sourcing, buying and marketing from a retailer’s perspective

Product range and assortment are at the heart of the ethos and success of a retail store. As retail evolves in a highly competitive Omnichannel climate with a more empowered consumer, good marketing and a strong product range are...
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Latest News

The Growing Urban Sprawl is likely to Spread Beyond Tier I Cities in 2023

Apart from the Tier I cities, the ten key cities which saw retail and real estate development were Chandigarh,...
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