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Agilitas Sports acquires exclusive license of Italian brand Lotto

Agilitas has acquired the rights to design, manufacture, promote, and distribute the Lotto brand in India and Australia Bengaluru: Sportswear and athleisure solutions platform Agilitas Sports has acquired a long-term exclusive license for Italian sports brand Lotto from its parent company...

Where is the Indian athleisure market today?

Athleisure, which originated in the West, is no longer a passing trend but a thriving industry that continues to evolve. Explore the dimensions, driving forces, and potential growth avenues within the Indian athleisure market Bengaluru: The fashion landscape all over...

Decathlon launches first large-format store in Chennai

The new Decathlon store is spread across 13,000 sq. ft. of retail space and is located at Marina Mall, Old Mahabalipuram Road, Egattur, Chennai Bengaluru: French sporting goods brand Decathlon said it has launched a new store in Chennai spanning around...

5 Indian celebrity-owned brands that were huge hits

After the five celebrity brands that did not do well, we bring you a list of five  celebrity-led brands that have not only captured consumer interest but have also prospered in the highly competitive market Bengaluru: Celebrity-driven brands have become a significant phenomenon...

Nike launches its concept store in Dehradun

The new Nike concept store is located at Pacific Mall, Jakhan, Dehradun, Uttarakhand Bengaluru: American athletic footwear and apparel brand Nike has launched its concept store in Dehradun, a company official wrote on social media. The new store is located...

From cricket stumps to business triumphs: The multi-faceted journey of M S Dhoni

Apart from cricket, Dhoni has also generated substantial earnings through his business ventures spanning from fashion and fitness to hotel and aerospace Bengaluru: Mahendra Singh Dhoni, a legendary Indian cricketer and former captain of the Indian national team, has etched...

The Landscape and Future of the Indian Sportswear Market

Several factors have stimulated the transformation of sportswear into a fashion statement including the emergence of health and wellness trends, an increase in sporting events, rise of sports celebrities, higher disposable incomes, and a shift in lifestyle patterns towards...

We will add at least 10 more stores this year, says Afsar Zaidi of HRX

An interaction with Afsar Zaidi, Co-founder HRX, the celebrity fitness brand which was introduced by Hrithik Roshan  HRX (Hrithik Roshan Extreme) was strictly an online brand until last year. It offers a range of products including t-shirts, track pants, jackets,...

What makes Fila unique is its attitude and aura of Italian heritage and workmanship, says Abdon Lepcha of Fila

Images Business of Fashion interacts with Abdon Lepcha, the creative director of South Korean athleisure brand Fila Bengaluru: Fila says it has been able to balance the product manufacturing locally versus import in its portfolio. The apparel manufacturing contribution is...
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Google launches ‘Google Wallet’ for Android users in India

Google Pay is not going anywhere, it will remain our primary payment app, Google Wallet is specifically tailored for...
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