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Soumya Kant

Loungewear: Demand for comfort rises amid uncomfortable times

While the coronavirus pandemic immobilized the entire world, fashion continued to evolve. In fact, the lockdown and the lull has triggered new trends in fashion. As the world became restricted to their homes, consumers’ started gravitating towards fashion that...
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Gut Instincts, Gujiyas & Growth Maps: The Wild Art of Retail Expansion

From mall vibes to micro-markets, from data overload to good old-fashioned gut — this is where India’s top retail...
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