Sanjeev Rao

With a quarter of a century in the industry behind him, Sanjeev Rao believes he is particularly well placed to exemplify best practices in the cardinal rule of smart retailing: Location, location and location. In an exclusive interview with...

The five traditionally recognised methods of human perception are taste, sight, touch, smell, and hearing. Collectively referred to as the Five Senses, they have underpinned marketing, and advertising strategies for consumer goods for as long as one can recall....

Sanjeev Rao Director – Business Development Raymond Sanjeev Rao is the Director – Business Development at Raymond. He is a forward-focused entrepreneurial visionary and change agent with achievements embellished record in turning organizational goals into reality. He is also a solutions and customer-focused...

India Retail Forum (IRF), India's largest retail intelligence event, hosted the second edition of the South India Retail Summit (SIRS), yesterday at the ITC Gardenia, Bengaluru. Comprising a day-long conference and exhibition, the event’s mission was to focus on 'Retail...

Launched in 2003, IRF brings together the most successful and influential retail visionaries, consumer and retail experts and the industry’s powerful decision makers on one mega platform as a means to retail enlightenment. Unprecedented consumer insights, retailing innovations and...

Today’s retail market is in the midst of great changes. The current competitive set is under fierce competition from new and emerging venues. There is a technology boom and stores – both online and offline are struggling to keep...