Sahyujyah Srinivas

Renting as a retail business model

Accessibility, convenience and affordability are fueling the burgeoning online rental business. Sahyujyah Shrinivas delineates how it has emerged as a win-win situation for both companies that work on this model as well as buyers and has the potential to...
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Myntra brings UK-based menswear brand boohooMAN to India

The brand will be housed under a dedicated online brand store (OBS) on Myntra Bengaluru: boohooMAN, a clothing and accessories...
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