rural markets
Leaders Ink
Cracking the rural retail code
Strategies for brands to successfully penetrate India’s rural markets
The rural market in India is rapidly expanding, creating an opportunity for brands to establish themselves among rural consumers. Small towns and villages are surpassing cities and propelling the demand for...
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Shoppers Stop reaches milestone with 10 million first citizen club members
Members of this program enjoy exclusive benefits such as personalized offers, early access to sales and new collections, invitations...
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