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Ritika Jayaswal

The D2C Dilemma: Why homegrown brands still rely on marketplaces for scale

The answer lies in a combination of logistical bottlenecks, consumer trust deficits, and skyrocketing customer acquisition costs New Delhi: When 27-year-old financial analyst Ashwini from Bengaluru was shopping for beauty products, she instinctively turned to Amazon or Flipkart. “They had...
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Go Colors opens first global store in Dubai

Go Colors has partnered with Apparel Group to mark its entry into the Dubai market Bengaluru: Women’s bottomwear brand Go...
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