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Indian brands revive ethnic wear genre, increase space allocation in malls

Indian brands revive ethnic wear genre, increase space allocation in malls

A quick peek into an urban women’s wardrobe in India will accentuate the fact that Indian ethnic wear is...
Indian Fashion Retail Industry: Putting on the Ritz

Indian Fashion Retail Industry: Putting on the ritz

Fashion plays an important role not only individually but also in society. It allows us to define our own...
Engaging & Enthralling the Customer at the Shopping Centre

Engaging and enthralling the customer at the shopping centre

The customer was, and always will, remain the king. And when a king walks in anywhere, he deserves a royal...
Fashion Retail: The money spinner for Indian malls

Fashion Retail: The money spinner for Indian malls

Retail in India is an incredible assortment of formats. Over the last decade, the concept of shopping has undergone...
Year-Ender: The finest shopping centres in India

Year-Ender: The finest shopping centres in India

Such is the growing mall culture in India that 34 new shopping malls, covering 13.6 million sq. ft. area,...
Viviana Mall runs cashless awareness campaign to promote Digital India initiative

Viviana Mall runs cashless awareness campaign to promote Digital India initiative

In line with our Prime Minister Narendra Modi’s initiative of Digital India and to promote less cash agenda, leading...
Viviana Mall becomes first mall to bag ICSC award, 5th time in a row

Viviana Mall becomes first mall to bag ICSC award, 5th time...

Viviana Mall, leading preferred destination mall in Mumbai Metropolitan Region is setting high benchmarks in the Indian retail real...
Retail Digital Marketing: Top 5 Trends

Top 5 Trends in Retail Digital Marketing

It’s no hidden fact. Despite all efforts, the retail industry constantly struggles to keep pace with what exactly it...