Puma

India’s leading athlete Virat Kohli has unveiled his own brand One8 – a collection of athleisure wear reflective of Virat’s personal belief. The launch of his brand is backed by the movement Come Out and Play, which aims to...

Global sports brand PUMA announced a long-term partnership with singer, actress, and producer Selena Gomez who will work with the brand to design product and create marketing campaigns. Selena will start working with PUMA immediately and will first appear in...

Paytm Mall, owned by Paytm E-commerce Pvt Ltd has launched India’s largest online mall ahead of this year’s festive season. The company has refreshed its new app featuring 1,000 brand stores and 15,000 brand-authorized retailers selling over 65 million...

The fashion and lifestyle sector in India has shaped up rather well since the turn of the new millennium. People today are as fashion-conscious as any celeb or a socialite, and this has resulted in increased fashion spending across...

For the first time ever, Flipkart will be collaborating with Myntra and Jabong to make the End of Reason Sale (EORS) the biggest fashion sale event in the country. Flipkart is looking at EORS to drive highly engaging offer...

Leading etailer Amazon has witnessed a net growth of over 225 per cent on its sports category in 2016 as compared to the last fiscal, the company said in a statement on Tuesday. The survey revealed that Amazon fashion sportswear...

Snapdeal has announced its fashion end of season sale starting June 17. Snapdeal is offering flat 40-70 per cent off with an additional 10 per cent off over the weekends across some of the best fashion labels such as...

India will adopt its most comprehensive indirect tax reform, the Goods and Services Tax (GST) - on July 1, 2017. GST will help remove tax barriers between states, creating a single market. The roll-out will replace a plethora of...

Flipkart Fashion Days - a 9-day sale which is running from June 10 - June 18, got a successful start. The biggest attraction for shoppers has been the Brand Stock Exchange, where over 20 brands like Benetton, Puma, Fila,...

Amazon Fashion today has announced the launch of a dedicated sneaker store of 2,500 brands on its platform. It will also host sneaker fest from May 25 - May 28 with a minimum 40 per cent to 60 per...