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Puma Shuffle makes its debut in India

Global sportswear brand Puma has launched Puma Shuffle, a street style weekend pop up space in Indiranagar, Bangalore on February 02, 2019.With an aim to become the hub for growing sub-cultures in the city, Puma has introduced a brand...

Shopping Centre turnaround stories of the year

With the advent of online shopping and the decline of large department stores, many traditional malls across the country face extinction. At the same time, as towns and regions grapple with how to spark long-term economic growth, new thinking...

Adriana Lima joins the Puma family  

Puma, a global sports brand, has announced a long-term partnership with the international supermodel, Adriana Lima. She will be the new ambassador for their women’s training business and represent the brand in marketing campaigns around the globe.“Supporting, encouraging, and...

Amazon India announces ‘Amazon Freedom Sale’ from August 09-12

Amazon India is all set to celebrate the country’s spirit of independence with the ‘Amazon Freedom Sale’ from 12 am (midnight) on August 9 to 11:59 pm on August 12, 2018.With over 20,000 deals on Smartphones, Consumer Electronics, Fashion,...

Jabong targets 80 pc sales growth in the new avatar of its Big Brand Sale

India’s leading online fashion destination, Jabong.com, has announced the launch of the Big Brand Sale to be held from January 25 to 28.The fashion major is offering 3.8 lakh styles from 3,000 international and Indian brands at a discounted...

‘Myntra Fashion Upgrade’ offers shoppers a wardrobe makeover through a unique association with GOONJ

Myntra has announced the arrival of its latest campaign, ‘Myntra Fashion Upgrade’, a four-day event, beginning on November 21. This is the 2nd edition of Myntra’s Big Fashion Gig but with an interesting take. The special fair offers shoppers to...

Virat Kohli launches his brand One8, in collaboration with PUMA

India’s leading athlete Virat Kohli has unveiled his own brand One8 – a collection of athleisure wear reflective of Virat’s personal belief. The launch of his brand is backed by the movement Come Out and Play, which aims to...

PUMA ropes in Hollywood star Selena Gomez to design and market products

Global sports brand PUMA announced a long-term partnership with singer, actress, and producer Selena Gomez who will work with the brand to design product and create marketing campaigns. Selena will start working with PUMA immediately and will first appear in...

Paytm Mall launches India's largest mall in an app

Paytm Mall, owned by Paytm E-commerce Pvt Ltd has launched India’s largest online mall ahead of this year’s festive season. The company has refreshed its new app featuring 1,000 brand stores and 15,000 brand-authorized retailers selling over 65 million...

Funding and investments in Indian fashion

The fashion and lifestyle sector in India has shaped up rather well since the turn of the new millennium. People today are as fashion-conscious as any celeb or a socialite, and this has resulted in increased fashion spending across...
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How fashion brands are leveraging AI

From product design to marketing and virtual try-ons, here’s how the fashion majors are adopting AI in their businessTop...
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