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In Focus

3 Omnichannel marketing trends for 2025

Indiaretailing Bureau -
New Delhi: The omnichannel marketing world is undergoing a seismic shift. Driven by evolving consumer expectations, technological advancements, and cultural changes, brands must adapt to remain relevant and competitive. From the rising influence of feminine energy to the demand for...
In Focus

Many of our systems are now AI-driven: Zahid Ansari, Forever New

Mannu Mathew -
Zahid Ansari, VP - Information & Retail Technology, at Forever New sheds light on the company’s tech journey and discusses the growing influence of AI in every sphere and function New Delhi: With two decades of experience, Zahid Ansari has...
E-Commerce

How Shoppers Stop, Blackberrys and Titan are benefiting from GenAI

Mannu Mathew -
From more impactful campaigns and meaningful and faster query resolution to substantial savings in marketing spending, leading businesses are reaping tangible benefits of Generative Artificial Intelligence New Delhi: About six months ago, menswear brand Blackberrys would generally spend around Rs...
In Focus

The Role of Artificial Intelligence in Retail

Indiaretailing Bureau -
A look at the different use cases of Artificial Intelligence (AI) in Retail and how this emerging technology possesses the potential for massive digital transformation New Delhi: AI is poised to revolutionize the retail landscape, with its rapid adoption reshaping...
Retail

Evolving retail innovations continue to entice consumers

Ridhima Kansal, Director- Rosemoore -
The last year was marked by a significant shift in consumer behaviour and shopping choices, with the digital space emerging as the winner over the brick-mortar counterparts. The good thing is that after the initial debacle, we continued to show...
Research

Consumer privacy concerns affect personalized offers and brands’ role in protecting them

Indiaretailing Bureau -
The recent Facebook-Cambridge Analytica data scandal was the harbinger of a deeper consumer struggle. Americans want brands to require consent before using personal data for targeted marketing by a 2:1 margin. But they also highly value offers developed for them..... Click...
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Latest News

Latest NewsPTI -

UPI transactions hit record high of Rs 25.14 lakh crore in May

In terms of volume, 1,867.7 crore transactions were done in May against 1,789.3 crore in the previous month New Delhi: Transactions...
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