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PepsiCo India

PepsiCo launches Pepsi Black in India

PepsiCo India Holdings Pvt. Ltd on Tuesday introduced Pepsi Black, a canned zero-calorie carbonated beverage priced at Rs 25, as part of its plan to intensify focus on health and nutrition, reduce sugar content in beverages. Pepsi Black will be...

FSSAI to revise food labelling norms, examine global models

Food Safety and Standards Authority (FSSAI) is revising food labelling norms and examining global models, its CEO Pawan Kumar Agarwal said. "Our labelling provisions are currently under revision. We are looking at Codex norms. We are going beyond that to...

Struggling with your digital marketing strategy? Get these 5 fixers!

Technology and consumer behaviour are changing the world faster and further than at any point in human history. India is witnessing tremendous changes in the digital space, with Facebook users increasing at a rapid pace, and internet access getting...

Can the Internet of Things shake up retail?

With the marriage of smart devices, advanced connectivity, and e-commerce, smart retailers worldwide are adopting and embracing various technological breakthroughs that are gradually changing how businesses and consumers interact.While every retailer has a Point of Sale, in-store signage and...

Why consumer branding & advertising need a reboot for the digital age

Advancements in technology and the increasing number of web users have transformed the face of marketing & advertising over the years. While traditional channels of advertising -- TV, radio and print-- are not obsolete, the marketers today are finding...

I see a great opportunity to build a period of Retail Renaissance: Krish Iyer

India Retail Forum(IRF), the premier knowledge and networking platform for India’s vast, multi-dimensional and multi-hued retail industry, will kick start on September 15, 2015 at the Renaissance Mumbai Convention Centre Hotel in Mumbai. Launched in 2003, IRF brings together the...

PepsiCo's Lay's MAXX to be exclusively launched on Amazon.in

PepsiCo India has tied up with Amazon.in for the launch of their premium innovation under its flagship potato chip brand Lay's: Lay's MAXX. The product is exclusively available in a 4 pack bundle priced at Rs.120 at Amazon.in. "Lay's MAXX...

PepsiCo's largest beverage plant in India begins first phase of production

PepsiCo India has commissioned the first phase of its largest beverage plant in the country, located in Sri City, Andhra Pradesh. The facility will entail an overall investment of Rs 1,200 crore upon completion. The state-of-the-art plant will be the...
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Nautica India onboards Ayushmann Khurrana as brand ambassador

Khurrana will spearhead the brand's latest Spring Summer collection campaign which will be visible across regions nationally Bengaluru: E-commerce marketplace Myntra...
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