New Balance

The CGI highlights the recently launched ‘Sneaker for Every Scene’ campaign and focuses on the  scale of offerings at play from the Myntra Sneaker Club New Delhi: Bengaluru-based fashion e-commerce company Myntra has launched a CGI (computer-generated imagery) activation to put the spotlight...

A relatively new entrant in the online fashion & lifestyle space, Ajio has been growing at a phenomenal rate, adding 1.6 million customers just in the last quarter of FY2024Launched in 2016, Ajio, the e-commerce platform by Reliance...

There have been occasions when big brands have landed in big trouble due to allegationsNew Delhi: Being a globally well-known brand helps companies rake in the moolah – thanks to their brand equity. However, big brands would be at...

Abhishek Ganguly left Puma to start Agilitas Sports, a sportswear and Athleisure solutions platform. The company has now bought Mochiko, the country's largest sports footwear manufacturer, for an undisclosed amountNew Delhi: Agilitas Sports, co-founded by former Puma India &...

Despite an unprecedented year amid the pandemic Select CITYWALK, one of Delhi’s most admired shopping centres, has upgraded its portfolio of brands to offer a fresh perspective to visitors. In the past six months post the Unlock phase, Select...

As the industry gears up to resume business post the lockdown, Sanjeev Mohanty, Managing Director - South Asia, Middle East & North Africa, Levi’s Strauss & Co., outlined the two aspects that underpin the way demand will be regenerated...

Major Brands (India), the Indian franchisee for several international lifestyle products, will be investing around Rs 260 crore over the next four years in expanding its retail network and setting up a warehouse in South India, a top company...

Major Brands India, a leading retailer for premier international fashion apparel, accessories and beauty brands, has added yet another exciting brand to its portfolio: Bath & Body Works - one of the world’s leading specialty retailers of fragrant products...

Major Brands, India's leading retailer for premier international fashion apparel, accessories and beauty brands, adds yet another exciting brand to their portfolio: Bath & Body Works, one of the world’s leading specialty retailers of fragrant products for the body,...

Leading etailer Amazon has witnessed a net growth of over 225 per cent on its sports category in 2016 as compared to the last fiscal, the company said in a statement on Tuesday. The survey revealed that Amazon fashion sportswear...