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Mufti

India's proportion of digital buyers set to double by 2020

India's proportion of digital buyers (people who buy online) among the urban fashion shoppers is set to double to 33% by 2020 from the current 16% according to a Digital Influence study conducted between 2013-2016 by BCG and CCI,...

Mufti: No alternatives to being alternative

Kamal Khushlani, Managing Director, Mufti on his new spring summer collection. his plans on brand expansion and the non-violent conquests he has planned. Mufti, the brand that was launched in 1998 by Credo Brands Marketing Private Limited stands for cutting...

Mafatlal Unveils SS ’15 Denim Collection

flagship company of Arvind Mafatlal Group, Mafatlal Industries Ltd has launched its Spring Summer 2015 Denim Collection. The collection features authentic construction and representation of vintage and fresh looks. The denim fabric range consists of stretch, super stretch, bi-stretch...
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How Madhav Kasturia of Zippee is addressing critical pain points of quick commerce

The founder and chief executive officer of Zippee is helping D2C brands and e-commerce players bridge the gap between...
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