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Athleisure sales soar as workwear becomes more comfort oriented

Just like loungewear, another fashion category that has registered huge demand in the wake of the pandemic-infused lockdown is athleisure. Being stuck at home for weeks on end, consumers are responding by stocking up on yoga pants, joggers, hoodies...

MUFTI launches new concept store in Ahmedabad

MUFTI, one of the leading menswear apparel brands announced the launch of its new concept store in Ahmedabad. The flagship store, spread across 1,500 sq.ft., is located at CG Road and houses the complete range from MUFTI’s latest collections....

Digital Mall of Asia: Redefining shopping experience in India

Convenience and ease of purchase have become key decision making factors for retail consumers and Omnichannel provides consumers with varied options to achieve this objective.The conflict between online and physical stores is fading, as both the platforms have come...

Fashion accessory brands step into bullish footwear category

At the recently re-launched Central at Ambience Mall, Vasant Kunj, Kishore Biyani, Chairman, Future Group, announced his company is planning to step up the group’s focus on men’s footwear retail. At Central, Hyderabad, the footwear section spans across 30,000...

Inorbit Mall strengthens retail mix

Inorbit mall strengthens its retail mix with new brands across categories like apparels, footwear, cosmetics, home décor, food and entertainment. Inorbit mall which is present in Mumbai (Malad and Vashi), Bangalore, Hyderabad and Vadodara is now home to the...

Mufti to expand footwear retail to 500 stores; aims Rs 1,000 crore turnover

Indian denim brand Mufti has announced its expansion into the footwear category with a multi-fold strategy including the launch of its latest Autumn Winter footwear collection. Over the past two decades, Mufti has redefined the stereotypes of mainstream fashion...

Kamal Khushlani, Founding Director, Mufti

Kamal Khushlani is the Founder & Managing Director, Mufti. With a charismatic and dynamic personality, he leads this brand, the largest in Indian men’s wear, which was launched in 1998 with one driving ambition, to provide an alternative dressing...

Mufti brings on board brand marketing expert Vipul Mathur as Chief Operating Officer

Mufti, India’s leading clothing and fashion brand has announced the appointment of Vipul Mathur as the company’s Chief Operating Officer.He brings in 20 years of experience in brand management, retail operations and merchandising and was previously employed at reputed...

Menswear brand Mufti goes in for category expansion, launches footwear in India

Mufti, renowned as a men’s fashion wear brand now forays into men’s footwear to complete the dress code for Indian fashion enthusiasts.Mufti was launched in 1998 by Kamal Khushlani (CMD) to provide an alternative dressing solution, that didn’t conform...

Decoding the revolution of casual wear in India

India’s proclivity towards casual wear has exploded over the last few of years. A slew of experts from the fashion business industry discusses the evolution and current footing of the segment in this exclusive feature. Comfort and functionality are the...
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Traditional sweets records 55% surge in pre-festive sales: Report

Western desserts make up only 25% of sales, with ice creams and chocolates representing the remaining 20%Bengaluru: Traditional Indian...
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