Market research

According to a market study conducted by research firm, Nielsen, the Indian rural FMCG market will touch $10 billion mark by 2025. The report findings reveal that the rural consumer is no longer just experimenting with urban products, but...

In recent years, online retailers have become an increasingly popular destination for holiday shoppers. And the coming holiday season holds even better news for them. Forrester Research, a technology and market research company that provides pragmatic advice to global...

After, extensive market research on the Indian footwear market, they has explored the immense growth potential of the segment. With this move the company aims to minimise the gap between the wholeseller and retailer with the help of web...

Although many jewellery retailers across the globe have struggled over the last couple of years, Asia-Pacific (excluding Japan) has remained relatively unscathed by the global economic crisis. The region accounts for 31.2 per cent of the global market and...

The leading Paris-based fragrance and beauty products manufacturer, Coty, Inc, has taken over Calvin Klein's colour cosmetics license from Markwins Holding Co. Calvin Klein has turned to Coty, which is also the brand's fragrance licensee, to develop a colour...

In today’s economy, most supermarket operators are working diligently to reduce any and all operating expenses while becoming even more competitive and efficient in order to continue to grow profitability. Yet, after over 25 years of conducting market research...

Milk, the household staple, continues to assume new forms and formulations to satisfy consumer tastes and quests for health in the U.S. As a commodity, the beverage led producers and consumers on a wild ride last year, as prices...

Accustomed to years of double-digit growth, the spa industry in US has been hit hard by the economic downturn. According to Digital Report, the market research firm, “Spas describe 2009 as a disaster. Revenues fell by 15 percent compared...

A report by Bharat Book Bureau, market research information aggregator, says that the coffee marketers and foodservice operators moved in the opposite direction during the 2009 recession in US, digging out of the trench of 2008 with a variety...