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8 marketing ideas that revolutionized retail in India

Retail, by definition, has lived many lives. From the familiar brick-and-mortar to the boundary-less e-commerce, each aspires to outlive...
IFC leads Rs 400 Crores Series D investment in Lenskart

IFC leads Rs 400 crore Series D investment in Lenskart

IFC, a member of the World Bank Group, is investing Rs 171 crores in Indian eyewear company, Lenskart, to...
Are high streets taking these pointers from malls?

Are high streets taking these pointers from malls?

The meteoric growth of e-commerce in India in recent years was broadly seen as a threat to physical retail....
Leading consumer brands collaborate to launch WOSF

Leading consumer brands collaborate to launch WOSF

The Women’s Online Shopping Festival (WOSF) is a flagship annual online shopping event conceptualized by VelvetCase.com, that has been...

Top retail trends of 2016 to watch out for

CONVERGENT POS The way customers prefer to pay is bound to change in 2016. Handheld point-of-sale (POS) systems with a...
Lenskart's IPO to hit markets in three years

Lenskart to revolutionise eyewear retail, to open 2000 offline stores

Online eyewear retailer lenskart plans to open 2000 offline stores across India, significantly up from its current 100 stores....

How well do we know our customers?

Having a good understanding of customers can help both retailers and brands to increase their sales exponentially. The more...
Lenskart to setup 20 stores per month in tier I, II cities, launches Lenskart Lite

Lenskart.com opens a new store at Vizag

Lenskart.com, India’s largest online retailer of fashionable and stylish eyeglasses, sunglasses and contact lenses escalates its retail business with...
Lenskart to setup 20 stores per month in tier I, II cities, launches Lenskart Lite

Yin-Yang of online and offline Retaling

Not too long ago, we didn't have any identity on the Internet and there used to be only one...
Lenskart's IPO to hit markets in three years

Lenskart.com Opens Franchise Store in Chandigarh

Online eyewear retailer Lenskart.com has opened a franchise store in Chandigarh at Vishwas Hospital. It already has four franchised...