jabong

Bollywood plays a big role in influencing youth and, keeping this in mind, the trend of e-commerce websites associating with films and film celebrities has of late gone to the next level. This partnership boosts customer footfalls and adds...

India’s leading online fashion destination, Jabong, launched Splash, a brand owned by the Landmark Group, on its platform. To mark the launch, Splash will feature the Spring Fabulous collection, with over 197 styles across both men and women categories.The...

India’s leading online fashion destination, Jabong, has announced the launch of iconic British multinational retailer, Marks & Spencer on its platform.To begin with, Marks & Spencer will be launching its latest Spring Summer-18 collection on Jabong, offering over 650...

Cover Story, a fast fashion brand for women by Future Style Lab, has launched its flagship store at Ambience Mall, Gurugram. The store is spread across 2,000 sq. ft. of area, at a prominent ground floor location amidst the...

This digitization of shopping has created a tectonic shift in shopping behaviour and ways of doing business. While establishing digital presence was the craze till now, a new shift in the trend has been apparent of late. Images BoF...

The Big Brand Sale by India’s leading online fashion destination, Jabong, opened to a record-breaking start with a 40x revenue over baseline within the first hour.Gunjan Soni, Head of Jabong, said, “The Big Brand Sale has received a tremendous...

For fashion retailers, the concept of exclusivity makes one of the most advantageous marketing opportunities. A recent research elaborates on this in context of today's challenging fashion business scenario. Fashion and Consumerism The Indian consumer market is broadly segregated into urban and...

Online shopping has crossed the realms of being merely a shopping experience. Today, e-commerce companies have turned themselves into a friend, well-wisher, empathiser and problem solver for their customers.Through a vigorous social media presence, major e-commerce players struck the...

The nation’s most awaited fashion sale, Myntra’s ‘End of Reason Sale’, held between December 22-25 concluded with over 1.7 million people purchasing 5 million products over the four day sale. Myntra recorded the highest share of first time buyers of...

Online fashion retailer Myntra is using futuristic technologies like data mining and artificial intelligence (AI) to help designers come up with patterns and styles that can boost sales for apparel makers. According to a PTI report: The Flipkart-owned company has...