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Netizens spend over Rs 2 million on unusual D2C brands in 2023: Report

Consumers surprisingly invested on astrology, religious products and hobbies such as knitting and gardening, as per an Instamojo report Bengaluru: Indian netizens spend more than Rs 2 million on unusual D2C (direct-to-consumer) brands in FY (fiscal year) 2023 according to a...

Top 4 factors influencing consumer trust on E-commerce platforms

Consumers consider authenticity, professionalism, digital literacy, and payment gateways before trusting an e-commerce platform, finds Instamojo surveyA recent survey by retail solutions provider Instamojo revealed that authenticity, professionalism, digital literacy and payment gateways are the key factors that influence...
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Nautica India onboards Ayushmann Khurrana as brand ambassador

Khurrana will spearhead the brand's latest Spring Summer collection campaign which will be visible across regions nationally Bengaluru: E-commerce marketplace Myntra...
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