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India Fashion Forum

Leveraging the power of data in e-commerce

The India Fashion Forum’s webinar, 'Leveraging the Power of Data in E-Commerce' explored ways of efficiently turning insights and trends in the current environment to rethink business models and make agile decisions based on advanced analytics. Moderated by Praveen Srikhande,...

A new world of opportunities for reformation of luxury segment

While it is true that the novel coronavirus pandemic and subsequent restrictions have upended businesses around the world – with stores selling non-essential commodities like fashion being the worst affected and shuttered for months together – it is also...

IFF presents 'The Reformation of Luxury: A Fashion Intelligence Meet' – powered by Istituto Marangoni

India Fashion Forum is proud to present a virtual panel discussion ‘The Reformation of Luxury: A Fashion Intelligence Meet' powered by Istituto Marangoni on June 19, 4:30-5:50 pm. The virtual panel discussion will be moderated by Bijou Kurien, Strategy Board Member, L...

Myntra’s Amar Nagaram on changing behavioral patterns of the online fashion consumer

Indian fashion is at crossroads as consumer profiles are getting blurred. A consumer in a metro / Tier I city is no different in terms of aspirations and spending power from consumers based in Tier II cities. The increase...

AI, sustainable practices to propel fashion retail in new decade

The Indian fashion retail industry has undergone radical changes in the past decade with technology, social media, artificial intelligence and digital commerce finding increasing usage among the consumers across demographics in the country. As the Indian consumer and retailer...

20th IMAGES Fashion Awards honour outstanding fashion retail brands

The 20th edition of India Fashion Forum was held on December 17-18, 2019 at Hotel Conrad, in Bengaluru. The event witnessed top honchos of the fashion industry sharing some notable insights on the current trends through various interactive sessions. IFF’s...

India’s apparel market to reach US$ 85 bn by 2021: India Business of Fashion Report

India's apparel market is expected to grow at nearly 11 percent to reach US$ 85 billion by 2021, according to the India Business of Fashion Report released on Tuesday. The estimates are part of a study by Rajat Wahi, Partner,...

Price points pave way for influencers to draw customers

“Attractive and heavy discounts and offers are no longer the top factors that draw the evolving Indian consumer into online and offline purchase as social media influencers and rising preferences for quicker turnaround of new products have redefined the...

India Fashion Forum turns 20, set to unveil new, innovative format

India’s largest fashion intelligence event, India Fashion Forum (IFF) will be back with its 20th edition on December 17th and 18th, 2019 at the Conrad Hotel, Bengaluru – marking two decades of its role as a key influencer and...

Indian fashion retailers keep fingers crossed on rising online clicks without commensurating profits

Most Indian fashion retailers continue to ponder whether the online clicks are worthy enough to make profits. At the 2nd day of India Fashion Forum 2019, panelists expressed fear that several online customers prefer to see it online but...
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UPI transactions hit record high of Rs 25.14 lakh crore in May

In terms of volume, 1,867.7 crore transactions were done in May against 1,789.3 crore in the previous month New Delhi: Transactions...
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