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Harshavardhan Chauhan

Technology: Shaping the future of malls

The dynamics of the Indian retail industry are rapidly changing post liberalisation. The industry, which was once dominated by unorganised mom-and-pop stores, is transforming into an organised body and subsequently, India is witnessing a mall boom. The rise in...

DLF Shopping Malls unveils India’s first Phygital application ‘Lukout’

DLF Shopping Malls, the country’s biggest and largest physical market place has announced the launch of India’s first ever retail Phygital application ‘Lukout’.The initiative is part of the brand’s new retail journey to redefine the shopping experience in India....

DLF Shopping Malls celebrate ‘DLF Shopping Festival’

DLF Shopping Malls has introduced DLF Shopping Festival this season. This 50-day shopping fiesta is one of its kind and will be conducted in two of the DLF’s properties - DLF Mall of India and DLF Place Saket.The malls...

Is data the new currency?

Data is an extremely encashable and easy to liquidate asset, making it the most dependable strength for the retail industry in current times…“You can have data without information, but you cannot have information without data.” – Daniel Keys Moran.Data is...

DLF Mall of India celebrates ‘Mighty 50’

This Holiday season, DLF Shopping Malls introduced their Mighty 50 Campaign, a one of its kind, the biggest shopping carnival of the year. As part of the campaign, the malls, specially DLF Mall of India Noida, hosted a series...

DLF Shopping Malls ties up with SBI Card to offer cashback

DLF Shopping malls introduces 75 days of Million Smiles, the longest and the biggest cashback offer in partnership with SBI Card. As part of the offer, customers will be entitled to a 5 percent cashback up to a maximum of...
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Top Marketing Trends to watch in India for 2025

Here's a deep dive into the forces set to redefine brand strategies New Delhi: As India stands at the crossroads...
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