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Measuring show window response

Measuring show window response

Visual merchandising is about two things: (i) aesthetics and visual appeal, and (ii) organizing the store and products in...
Visual Merchandising: Basics of getting it right

Visual Merchandising: Basics of getting it right

Visual merchandising is not something new. It has been omnipresent through history. It is required by anybody with something...
Shop Windows That Stop: The art of Visual Merchandising

Shop Windows That Stop: The art of Visual Merchandising

What makes a brand outlet stand out from the rest when all of them are grouped together in a...