D2C brands India
D2C
Lavie to add 300 stores in three years, Ayush Tainwala of Bagzone Lifestyles
In the 11 years since its inception, this digital-first brand has garnered a substantial following among girls and women nationwide, primarily due to its attractive yet budget-friendly range of handbagsBengaluru: Think Lavie and what comes to your mind is...
D2C
Strong brew: Something’s Brewing
Born during the pandemic, Something’s Brewing has within a few months of its launch become a growing community of coffee lovers, providing a platform to learn different ways to brew coffee, compare brewing methods, share recipes, and even buy...
D2C
Netizens spend over Rs 2 million on unusual D2C brands in 2023: Report
Consumers surprisingly invested on astrology, religious products and hobbies such as knitting and gardening, as per an Instamojo report
Bengaluru: Indian netizens spend more than Rs 2 million on unusual D2C (direct-to-consumer) brands in FY (fiscal year) 2023 according to a...
Marketing
5 Secrets to building brands that last by brand gurus
Marketing and branding experts reveal the secrets that businesses can use to build that build brands that stand the test of time and stay relevant
New Delhi: While strategies and tools of brand building change over time, fundamentals are timeless. Sticking...
E-Commerce
We’re 20-25% better than our nearest competition: Gaurav Khatri of Noise
Commercial pilot turned entrepreneur Gaurav Khatri of Noise, on what helped the business take off and create enough noise to give competition to established players in the segmentNew Delhi: Founded in 2014 by Amit Khatri and Gaurav Khatri, smart wearables...
Food & Beverage
How to grab a larger bite of the growing snacking market
Snacking is undergoing a huge shift with consumers opting for nutritious and hygienic snacking options. Here’s are some key trends driving the category and food retailers can adapt to them to get a larger portion of the action By Progressive...
Fashion & Lifestyle
Alia Bhatt joins babycare brand SuperBottoms as investor and brand ambassador
SuperBottoms‘ current line of products includes cloth diapers, langots, potty training pants, and diapering accessories
Mumbai: SuperBottoms, a sustainable baby and mom care brand, has onboarded Indian actor Alia Bhatt as its investor and brand ambassador, the company announced in...
Fashion & Lifestyle
Myntra launches ‘Rising Stars’ programmeme to boost 200 D2C fashion and lifestyle brands
Myntra will provide end-to-end support services focusing on building awareness, driving consideration and conversations to D2C brands across categories including fashion, footwear, accessories and home
Bengaluru: Fashion e-commerce marketplace Myntra has introduced the ‘Rising Stars’ programmeme to scale D2C (direct to...
D2C
SuperBottoms launches Special Need diaper category
The reusable special kids diapers have tear-away sides for easy removal, enabling caregivers to change diapers efficiently
Mumbai: SuperBottoms, a cloth diaper brand, has introduced Special Needs Diapers, the company announced in a press release.
Commenting on this, Pallavi Utagi, founder...
Fashion & Lifestyle
After Mumbai outlet, Zouk keen on more offline stores, charts out FY24 growth blueprint
PTI -
The current focus of Zouk is to move ahead with the FY24 blueprint for growth, including more offline stores that would boost brand visibilityNew Delhi: With the recent launch of its flagship store in Mumbai, lifestyle and fashion accessory startup...
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Latest News
E-commerce cos focus on transparency, good shopping experience to foster consumer trust: Experts
Big e-commerce players like Amazon use advanced AI/ML (Artificial Intelligence/Machine Learning) to combat fake reviewsNew Delhi: The success of...
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