Adidas

Adidas Bodycare, marketed and distributed by CavinKare has launched the first ever body care range featuring Official Licensed Products dedicated to the UEFA Champions League in India for its consumers. The Limited Edition fragrance is set around key ingredients of...

The Bokaro mall, the first mall of Bokaro city is spread on a vast land area of Sector III C, City Centre in Bokaro Steel City. It is all set to offer 3 screens, hotel,double height banquet halls, cafeteria,...

Indian retailers have come a long way from having simple retail formats to experimenting with outlets exclusively designed for a better consumer experience. Juhi Santani, Interior Architect, Retale Design Solutions, talks to Images Retail about the country’s retailers who...

Only a few years ago sneakers were declared dead. But now even high fashion has discovered them again.Normally sneakers are a sure thing: Authentic brands such as Nike, Adidas, New Balance and Puma provide the innovations and fashion brands...

It’s like being in a beehive–beautiful, fashionable women fly through the rooms. There is a quiet hum of activity with quite a lot going on. Anita Tillmann, the petite woman behind the weighty Premium, snatches a quick coffee, dashes...

NIFT explores the two basic technical conditions for mobile shopping: mobile devices and mobile internet.“M-commerce is the use of mobile devices to communicate, inform, transact and entertain using text and data via a connection to public and private networks,”...

Amazon.in has launched a special football fever store as a part of its sports, fitness and outdoors store that includes exhaustive football merchandise.Speaking on the occasion, Samir Kumar, Director, Amazon.in said, “The FIFA World Cup is one of the...

Sabine Kühnl, Editor-in-Charge, Sportswear International explains and discusses with me the core concept and different aspects of sportswear, especially as a fashion terminology.The term ‘sportswear’ is intriguing. What exactly does it mean? What is your personal take on this?First,...