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20th India Fashion Forum

Fashion

Fashion Retail CMOs: Designing successful marketing strategies to win consumers

Charu Lamba -
It’s no hidden fact. Despite all efforts, the retail industry constantly struggles to keep pace with what exactly it is that their consumers want. Expectations are temperamental and becoming increasingly difficult to live up to. One conceivable way that can...
Fashion

Fashion Insight: Men’s accessories segment poised for high growth in India

Charu Lamba -
Accessories are no longer a need-based purchase. Nowadays, customers accessorise to make a fashion statement. The growing need among young urban customers to express their uniqueness has set the stage for the entrance of many international as well as...
Fashion

CEOs take on the future of fashion retail in India

Charu Lamba -
The Indian fashion retail industry is considered as one of the fastest developing sectors of the country as it continues to take giant steps towards becoming organised. However, the success of the fashion retail market is completely dependent on...
Fashion

Lessons To Learn: Best and worst decisions of fashion CEOs

Charu Lamba -
In a world where customers are shifting a significant portion of their purchases from offline to mobile and online channels, the mantra for retailers is to embrace the change and capitalise on the virtues of digital commerce while maintaining...
Fashion

9 accessory brands transforming India’s fashion perspective

Charu Lamba -
The fashion accessory market has grown manifold over the past few years and is swarming with a vast range and variety of products. New and the existing brands have seen a tremendous spike in the demand. To know more...
Fashion

11 fashion retailers working towards sustainability

Charu Lamba -
Climate, biodiversity and oceans. One might wonder what they have to do with retail, and the answer is: a lot! The Retail Industry worldwide, and especially the fashion retail sector produces enormous amounts of waste, while using an immense...
Fashion

Who’s Who: 10 Leaders of Fashion Retail

Charu Lamba -
The fashion retail category continues to lead modern retail in India backed by the ever growing dreams of the Indian fashion consumer. The journey of fashion from ‘need’ to ‘want’ and now to ‘aspire’ is truly on its way....
Retail Hub

Fashion Retail: The money spinner for Indian malls

Charu Lamba -
Indian consumers have a deep-rooted association with fashion and luxury. According to Euromonitor International, the sale of luxury goods in India grew 25 percent in 2014 in comparison to China and Indian consumers have never looked back since then....
Fashion

Online 2 Offline: Connected commerce transforms the way fashion customers shop

Charu Lamba -
The Indian e-commerce industry has been on an upward growth trajectory and is expected to surpass USA to become the second largest e-commerce market in the world by 2034, as per an IBEF Report. Online retail is continuing to...
Fashion

Expert Tips: 6 fashion retailers on how to service Gen Z

Charu Lamba -
The retail industry in India is gradually maturing and going towards the next wave of evolution. For the consumer of today, shopping is no longer just walking into a store and buying a specific product. Shopping is an experience,...
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E-CommerceIndiaretailing Bureau -

India’s e-commerce triumph not just “delivery apps”, says exit-backed entrepreneur

India’s consumer internet story has often been judged through the lens of valuation hype and Western innovation benchmarks. New Delhi:...
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