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North India's Retail Icons: Masters of Think Global, Act Local

North India is rewriting the theory of modern retail growth in the country. Not only metropolitan cities from the region...

The Year of Happy Customer

It was a very happy year indeed for the Indian consumer 2014 was the year when what we were hearing...

Snapdeal appoints Vishal Chadha as Vice President – Market Development

Snapdeal.com has appointed Vishal Chadha as the Vice President – Market Development. In his new role, Vishal will be responsible...

Dish TV Appoints MEC India as the New Media Partner

Dish TV, Asia’s largest direct to home entertainment company with 16 million + subscribers, has announced a new partner for...

Delivering Health & Happiness

Directors Vishaal R Vira and Nirmal P. Gogri, Sarjena Foods, better known for its Baker Street brand, discuss the company’s...

Dairy Deals

From marketing to manufacturing, D’lecta Foods Pvt Ltd is moving ahead to create a stronghold in the dairy business by...

Brands are Aspirational Symbols for Nearly 82% Indians: Study

More and more consumers in India now prefer to go for branded products, with 82 percent of them looking at...

FMCG Sector – Still Not Out of the Woods

We recently conducted a survey of the rural supply chain,mainly FMCG distributors, to gauge the consumption trends. Our findings seem...

Healthy and Not so Healthy Snacking

Much before the era of globalisation, 73 year old biscuit pioneer Parle G positioned itself around ‘Swaad bhare, Shakti bhare,...

From Indulgent to Wholesome

Cereals have always held their share of the Indian breakfast platter. For example, flattened rice flakes (chivda/poha) with milk, is...

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Nykaa’s bridal campaign achieves over 3.6 million views

Nykaa partnered with Filtercopy to create two campaign films and in less than 24 hours, both films were trending...