Zainab S. Kazi
Retail
How Visual Merchandising helps increase sales
Visual Merchandising is a store’s visiting card. Even before a customer walks in, talks to a salesperson, browses leisurely through a store, it is...
Retail
Visual Merchandising: Basics of getting it right
Visual merchandising is not something new. It has been omnipresent through history. It is required by anybody with something to sell, from a fruit...
Retail
Shop Windows That Stop: The art of Visual Merchandising
What makes a brand outlet stand out from the rest when all of them are grouped together in a mall or on a high...
Fashion & Lifestyle
Indian brands revive ethnic wear genre, increase space allocation in malls
A quick peek into an urban women’s wardrobe in India will accentuate the fact that Indian ethnic wear is facing stiff competition from western...
Fashion
How grand brand launches pave way for a successful retail journey
Imagine a brand achieving a sale amounting to Rs 5 crore in just 12 hours from its launch. No, we are most certainly not...
Retail Hub
Engaging and enthralling the customer at the shopping centre
The customer was, and always will, remain the king. And when a king walks in anywhere, he deserves a royal welcome, royal treatment. And of...
Food
The changing landscape of food retailing in India
A joint report by National Restaurants Association of India and Technopak Advisors state that the foodservice market in India is projected to touch Rs...
Fashion & Lifestyle
Top market trends in women’s western wear market
Women’s western wear in India has moved beyond a pair of bottoms and a top. Where earlier secretaries and receptionists were the only ones...
Fashion & Lifestyle
Women’s Ethnic Wear in India: An Overview
A decade ago, ethnic wear in India meant having outfits being customised by a local tailor, and, for those into designer wear having it...
Retail Hub
To Re-Lease or Not to Re-Lease: Understanding the dynamics and nuances
It isn’t uncommon to see new brands or existing brands shuffling space in malls every few months. We speak with experts on the reasons...
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FSSAI to launch quality check of food items like dairy products, spices, fortified rice
FSSAI carries out various pan-India surveillance on various food products to assess the compliance status of implemented regulationsNew Delhi:...
