Subhashis Nath

How big data and analytics are changing India's retail landscape

Analytics is the in thing. Retailers who used to call their budgeting department simply finance, are beginning to call them analytics or strategic insights or central insights or by such other names. Research and analysis folks housed under marketing...

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Myntra brings UK-based menswear brand boohooMAN to India

The brand will be housed under a dedicated online brand store (OBS) on Myntra Bengaluru: boohooMAN, a clothing and accessories...