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Fashion
The changing preferences of men’s denim in India
What could be more masculine than a pair of jeans? Sturdy, utilitarian and yet classically stylish, over the last century denim has become the...
Fashion
Blue to Green: A race towards sustainable denim production
Very few fibers have enjoyed the stellar popularity of denims. From the ranches to evolving into a symbol of youth rebellion to being the...
Fashion
An exploratory study of the Indian casual wear market
Casual wear is the modern sovereign of the global fashion world. Honestly, the fashion industry has probably not witnessed a force more unrestrained than...
Fashion
C9 Airwear: The quick ticket to fitness
Launched in 2015, C9 Airwear brings to the table a range of progressive seamless wear that promises to maximise flexibility, mobility and performance, while...
Fashion
Quality products, affordable prices make Zero a hero in kids innerwear segment
When people go shopping for their children, the first thought in their minds is comfort. From comfortable, stylish clothes and shoes lead to relaxed,...
Fashion
The changing dynamics of the men’s innerwear market in India
This is what the typical innerwear buying behavior of the average Indian male is like – men will spend time to pick out a...
Fashion
Citykart fastforwards fast fashion to small towns
In a continuous endeavour to expand its footprints across various small towns and cities, Citykart has recently raised `100 crore from IDFC Alternatives and...
Fashion
Natural On Our Minds: Wills Lifestyle’s innovative organic display windows
In today’s digital age, the photo-worthiness of a retail establishment could be more beneficial to the bottom line than one might think. While a...
Fashion
The Woolmark Company’s latest innovations with merino wool unveiled at IFF 2019
Showcasing the ever-increasing possibilities created with Merino Wool, The Woolmark Company presented the latest edition of The Wool Lab Sport and textile innovations whilst...
Fashion
IFF 2019 Special: 3 mistakes to avoid in online fashion retail
In a world where customers are shifting a significant portion of their purchases from offline to mobile and online channels, the mantra for retailers...
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Nautica India onboards Ayushmann Khurrana as brand ambassador
Khurrana will spearhead the brand's latest Spring Summer collection campaign which will be visible across regions nationally
Bengaluru: E-commerce marketplace Myntra...
