Cate Trotter, Insider Trends

The future of retail is dialogue and interaction – here’s how to start

Have you ever heard of the concept – ‘show don’t tell?’ It’s one of the golden rules of writing (at least according to those in the know.) Essentially it boils down to not just telling readers a load of information...

How to empower your retail staff

Empowering your retail staff equals a better shopping experience. Fact. For all of the advances in technology, when it comes to the physical store it’s your human staff that can make the biggest difference. Customers often choose to come...

How to use all retail channels for a more personal customer experience

Not that long ago everyone was talking about Omnichannel. While the buzzword has fallen by the wayside a bit, the idea of a joined-up customer experience across all platforms – mobile, online, in-store, social – hasn’t. Customers are thinking more...

How storytelling can heighten the customer experience

Experience is a huge part of retail today – particularly for brick-and-mortar stores. It’s what separates the physical from the digital by offering something customers can’t get online. Or from another brand. Storytelling is one way that retail can create...

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Aditya Birla Group to foray into branded jewellery retail business; to invest Rs 5,000 crore

The new venture, Novel Jewels, will build large-format exclusive jewellery retail stores across India, with in-house jewellery brands New Delhi:...

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