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Hisense India appoints Nipun Kaicker as Director – Go To Market (GTM)

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In his new role, Kaicker will lead GTM initiatives to increase Hisense India’s visibility among consumers and improve brand equity.

New Delhi: Hisense India, a consumer electronics and home appliances company, has announced the appointment of Nipun Kaicker as its new Director – Go To Market (GTM), a release by the company said on Monday.

“Nipun’s industry knowledge and expertise in GTM strategies will be invaluable as we continue to grow in the Indian market. We are confident that his leadership will contribute to our growth plans,” said Pankaj Rana, CEO, of  Hisense India.

With over 14 years of experience in sales, marketing, and growth-driven GTM strategies, Nipun will play a key role in strengthening Hisense’s brand presence and driving growth in the competitive Indian market.
In his new role, Nipun will lead GTM initiatives to increase Hisense India’s visibility among consumers, improve brand equity, and support the company’s growth objectives. His leadership is expected to play a central role in positioning Hisense as a key player in the Indian market, the release added.
“I am excited to join Hisense, a company focused on delivering high standards of value to its customers. I will aim to drive innovation and growth for Hisense in India, working with the team to expand the company’s presence and enhance the consumer experience,” said Kaicker.
Under Nipun’s leadership, Hisense India aims to strengthen its brand presence and accelerate growth. His deep understanding of consumer behaviour and strategic approach will support Hisense’s goal of building stronger connections with customers and partners.
Hisense operates in over 160 countries and has 18 manufacturing facilities across the world. Hisense invests 5% of its annual revenue into research and development, with 18 R&D hubs globally.
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