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Over 20% of our business comes from own brands: Damodar Mall, Reliance Retail

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Shiv Joshi
Shiv Joshi
An editor with over 20 years of experience across industry verticals and content formats from tabloids to magazines, he is the Deputy Group Managing Editor at Images Group.

How supermarket specialist Damodar Mall, Chief Executive Officer, Value Formats, Reliance Retail Ltd. is helping the business meet the aspirations of India’s unique, assertive and emerging consumers with a cart loaded with experience and customer orientation.

New Delhi: As the chief of Reliance’s value formats, Damodar Mall is responsible for the company’s entire grocery consumption basket—physical and digital. This includes FreshPik, Fresh Signature, Smart, Smart Bazaar, and Smart Point. In addition, he also oversees 1P Grocery on the e-commerce platform JioMart and subscription-based platform MilkBasket.

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