Bread sales recovering after potassium bromate crisis

Must Read

Sales of bread have recovered after the potassium bromate crisis and has again reached the level of 10-12 lakh packets per day in the National Capital, All India Bread Manufacturers Association (AIBMA) said.
According to a PTI report: Sales of bread had declined by about 10 per cent after the Centre for Science and Environment (CSE) in its report alleged that bread contains carcinogenic chemicals like potassium bromate and potassium iodate.
“The bread sales had come down by 10 per cent after CSE created panic in the market. But now it is recovering after the bread manufacturers voluntarily announced that they would not use potassium bromate as additive,” Harvest Gold MD and AIBMA Executive Council Member Adil Hussain was quoted  by PTI as saying.
“The bread sales have been recovering and again touched the level of 10-12 lakh packets sold per day of different size and variants,” Hussain was further quoted by PTI as saying.
He also ensured that bread players are committed to producing quality and safe product.
READ MORE: Bread makers stop using controversial chemicals
FSSAI bans use of cancer-causing chemical in bread manufacturing

Latest News

Simplicity should be the key 2023-24 mantra, says India EAS Index Report

The EAS Index Report identifies customer pain points across their interaction with brands and shares recommendations to ease the...

More Articles Like This