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Harvest Gold

Harvest Gold refurbishes brand identity in youth-oriented marketing push

For the first time in 28 years since its inception, Harvest Gold, India’s leading bakery food brand, unveiled its fresh visual identity with a new logo and packaging to strengthen its brand positioning. The new look replaces the earlier...

Everstone Capital sells Modern Foods to Mexico’s largest bakery firm: Report

Home grown private equity fund Everstone Capital has sold its iconic bread brand Modern Foods to Mexico’s largest food and bakery company, Grupo Bimbo, according to a report by the Economic Times.Everstone's bread and bakery platform Everfoods Asia, predominantly consists of Modern Bread brand that Everstone had acquired...

Bread sales recovering after potassium bromate crisis

Sales of bread have recovered after the potassium bromate crisis and has again reached the level of 10-12 lakh packets per day in the National Capital, All India Bread Manufacturers Association (AIBMA) said. According to a PTI report: Sales of...

Bread makers stop using controversial chemicals

Facing allegation about presence of carcinogenic chemcals in their products, a bread manufacturers' body has stopped using controversial potassium bromate and potasium iodate as additives from last night. According to a PTI report: The All India Bread Manufacturers Association, which...
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How fashion brands are leveraging AI

From product design to marketing and virtual try-ons, here’s how the fashion majors are adopting AI in their businessTop...
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