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Harvest Gold refurbishes brand identity in youth-oriented marketing push

For the first time in 28 years since its inception, Harvest Gold, India’s leading bakery food brand, unveiled its...

Everstone Capital sells Modern Foods to Mexico’s largest bakery firm: Report

Home grown private equity fund Everstone Capital has sold its iconic bread brand Modern Foods to Mexico’s largest food and bakery company, Grupo Bimbo, according to a report...
Bread sales recovering after potassium bromate crisis

Bread sales recovering after potassium bromate crisis

Sales of bread have recovered after the potassium bromate crisis and has again reached the level of 10-12 lakh...
Bread makers stop using controversial chemicals

Bread makers stop using controversial chemicals

Facing allegation about presence of carcinogenic chemcals in their products, a bread manufacturers' body has stopped using controversial potassium...