Elysian by Gitanjali opened its first flagship store in the City of Joy on May 13 at 1, Panditya Terrace. The store exemplifies designer Gitanjali Fatehpuria’s rich taste and her sophisticated yet elegant style.
Spread over a sprawling 2,500 sq. ft. of area and adorned with Alexander McQueen inspired dolls, the store houses some of the designer’s best work – gowns and dresses.
The store will act as a facilitator to the Kolkata clientele known for being uber chic and looking for exclusivity.
Ace designer Anamika Khanna unveiled Elysian by Gitanjali. She praised Elysian’s collection and said, “It’s very good work and I am wearing one of its collection. I feel really proud. It’s very bold and to do something like this you really need to put your heart out there.”
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A soulful rendition by Japan’s famed musician Naoki Tate – a multi-talented artist who uses diverse methods to generate music from percussion and folk instruments – welcomed guests at the store’s launch party.
Naoki especially composed the music for the launch of Elysian by Gitanjali and the compositions were titled: The Winds from Elysian and The March for India.
Gitanjali’s collection is a fine around bead work, embroidery and embellishments. From using finer detailing and soft tints to extensive usage and brighter colours, her dresses range from subtlety to conspicuity. Her creations have a certain panache, modernity and convenience, making the clothes very easy to drape yet cost effective and catering to women of every age group.
“Our clothes are very different. They are hand embroidered and have textured embellishment and our shapes and silhouettes are for modern India women,” said designer Gitanjali Fatehpuria while talking about her collection.
The ensemble of Elysian includes capes, short cocktail dresses, long evening gowns, crop jackets, long jacket with pants and palazzos with pleated layers. She majorly uses silk, georgette, crepe and net for her dresses and gowns. Her versatility is shown in her ability to infuse traditional aesthetics and heritage with internationally tailored silhouettes, thus, making every Indian woman feel like a princess in the midst of the urban Indian chaos.
About The Designer
Born and raised in Kolkata, Gitanjali Fatehpuria, did her schooling from La Martineire for Girls and went on to do her graduation from JD Birla Institute.
In 1999, she founded Gitanjali Designs, an apparel export company, along with her husband. She took the international market by storm with her impressive design swatches and expanded from London and Paris to different parts of Europe including Belgium, Brussels, followed by Japan and Australia.
She dons many feathers in her cap, working with the likes of haute couturiers namely Christian Lacroix, Franck Sorbier and Tsumori Chisato.
Having travelled abroad, seeing the changing trends, the seed of an idea of starting her own label was born, resulting in the launch of her flagship store Elysian by Gitanjali in Kolkata. Despite having no formal education in designing, she has a deep understanding of the psyche of the fashion world and it reflects in her stylish, innovative, modern and awe-inspiring collections.