SSIPL Group launches Sports Station

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SSIPL, the footwear manufacturer and retailer has launched Sports Station, a chain of multi-brand sports stores.
Sports Station brings plethora of international sports brands, offering an assortment of options in sports shoes, accessories and equipment, under one roof.
Its portfolio includes renowned sportswear brands like Nike, Asics, Adidas, Reebok, Puma, Sketchers, Converse, Crocs, Solomon and Lotto, along with its in-house brand Mmojah. Sports Station also showcases specialty brands like Speedo and Wildcraft at its stores.
Business Head, Sports Station, Pooja K Sood says, “Sports Station is positioned as a sports specialty brand hub which aims towards providing an elevated service and retail experience to the customers. The signature lime punch colour renders a unique sporty and athletic feel at the stores in line with its positioning.”
She added, “We are currently operating 45 stores across India, with presence in most of the major cities including Delhi-NCR, Chandigarh, Jalandhar, Amritsar, Meerut, Lucknow, Jammu, Jaipur, Gwalior, Indore, Pune, and Chennai.”
She concluded by saying, “This is just the beginning. We intend to steadily increase our retail footprint across India, and become synonymous to sports and fitness in the Indian mind-set. Sports Station believes in bringing the best in sports to the Indian customer and aims at raising the fitness consciousness along with the standard of sports and athletics in the nation. We intend to game on!”
BRAND HISTORY
The SSIPL Group has 2 decades of experience in retailing of international sports brands. In fact, it can be credited for launching the brand Nike in India. Besides retailing, the company has also been engaged in manufacturing footwear for several international sports brands like Nike, Puma, Bata and Lotto.
Alongside, the company is also engaged in licensing/distribution of Lotto and Nike fitness equipment in India.  SSIPL is also a prominent retail partner with other international brands like Levi’s, United Colors of Benetton, Lotto and Clarks.

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