Sachin Kapoor


Sachin Kapoor
COO, Brands of Desire

New Delhi-based, Brands of Desire has appointed Sachin Kapoor as its new Chief Operating Officer with immediate effect. As part of the leadership team, he is responsible for overall strategy and execution of Brands of Desire’s vision going forward.

Kapoor joined Brands of Desire, Asia’s leading brand consultancy in April 2016. The consultancy is a frontrunner among brand consultancies in India and aims to take world class branding solutions to every corner of the country, not just tier 1 cities. He will be based in New Delhi and will play a key role in driving the organization to its next level of growth.

Kapoor began his career as Territory Sales Incharge with Hindustan Unilever Limited. With an experience of more than 16 years he has been associated with companies like HDFC Life (BDM), Tata AIG General Insurance Co. Ltd.(Manager-Personal Lines), Future Capital (State Head – North, Distribution), Siesta Hospitality Services Ltd.(Exec. VP-Sales & Marketing) and Tata AIG (National Sales Manager).

In 2014, he left his well paying job and co-founded Home for Food Traditions Pvt. Ltd (HFT) where he managed the business operations for two years before he joined Brands of Desire.

Kapoor is an alumni of S P Jain Institute of Management & Research and Hindu College, University of Delhi, where he pursued B.Sc in Physics, Chemistry and Mathematics.