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Duke

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Established in 1966, Duke is a Ludhiana-based knitwear brand. Since its inception, Duke has been developing its range and production facilities. Today, the brand offers a complete range of clothing for men, women and kids.

Lifestyle brand Duke launches own e-commerce portal
Duke has an over 200,000 sq.ft. production facility at Ludhiana and produces over 32,00,000 garments for the domestic market every year with a turnover of above ₹100 crore

Brand USP: The brand believes in understanding the requirement of its customers, and accordingly provides internationally designed garments that offer contemporary styling at Indian prices. Duke offers t-shirts, shirts, denims, lowers, trousers, loungewear, bermudas, tracksuits, sweaters, sweatshirts, jackets, thermalwear, innerwear, shawls, stoles, lohi, footwear, accessories, etc.

Target customers: The brand targets people who are fond of modern, premium and mid-premium Indian brand.

No. of Indian cities currently present in: The brand is present in more than 250 Indian cities and towns.

Total no. of EBOs: 360
Total no. of MBOs: 4,000
No. of EBOs added in 2014: 30
No. of MBOs added in 2014: 400

Presence in Large Format Stores: Central, Reliance Trends, Reliance Market, Arvind Retail, Easyday, Metro, Bestprice, Total Superstore, Aditya Birla Retail, Hypercity, Brand Factory and Spencers

Total no. of flagship stores: 35

No. of flagship stores added in 2014: 10

Tell us about your presence in online retail: The product range is avlaibale on brand’s web store. Duke has also tied-up with Myntra, Snapdeal, Jabong, Flipkart, Fashionara, Amazon, etc.

Future plans: The brand has always endeavoured to offer the best products that are value for money. It has plans to diversify the products by introducing more ranges like footwear in women and kids’s segment. The brand is also expecting high growth from e-commerce business in the coming years.

Growth percentage (CAGR of last 3 years): 25%
Brand turnover (estimated for CY2014): Rs 225.66 crores