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Stol’n

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Launched in 2007 by Commercial Corporation, Stol’n is an accessories brand from Chandigarh. Stol’n infused a new spirit in the Indian accessories market that are suave, light and funky. It is the licensee of major international kids brands.

Brand USP: The brand offers hair accessories, jewellery and sunglasses. The USP of the brand is that it offers breathtaking accessories at a very affordable price. Also, the reach of the brand is multi-faceted. New styles are introduced in stores every 3-5 weeks.

Target customers: They target teenagers and women between the age group 20-35 years; including kids.

No. of Indian cities currently present in: The brand is present in more than 50 cities in India.

Presence in large format stores: , Pantaloons, , etc.

Presence in online retail: The brand is available in all leading portals like Jabong, , Snapdeal, etc. Also, talks are on with 3 new partners.

Future plans: The brand is scouting for new partners; they also have plans to diversify their teenager and ladies range.

Targeted cities in the next couple of years: The brand has plans to enter tier – II and – III cities.

Growth percentage (CAGR of last 3 years): 50%

Brand turnover (estimated for CY2014): Rs. 20 crore

Franchise requirement: The brand is looking for franchisees pan India. The interested franchisee should have the capacity to invest between Rs. 7 – Rs. 10 lakh and an area of 200-300 sq.ft.