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FS Mini Klub


Launched in 2013 by First Steps Babywear, FS Mini Klub is a kindred destination; a place that understands the needs and requirements of infants, toddlers and kids. FS Mini Klub operates at national level through channel store, MBOs and online.

Brand USP: The brand deals in infant and kidswear including accessories for 0-10 years old. It offers body suits, front-open vests, rompers, play sets, shirts, t-shirts, denims, skirts, trousers, shorts, dungrees, frocks, leggings, etc. The brand also has accessories such as bibs, mittens, booties, caps, gift-sets, blankets, bathrobes and bath towels.

Target customers: FS Mini Klub targets customers in urban and semi-urban cities. The target group is divided under three categories – infant, toddlers and kids.

No. of Indian cities currently present in: The brand has presence pan India.

Total no. of MBOs: 600+
No. of MBOs added in 2014: 400+

Presence in Large Format Stores:
Lifestyle, Central, Pantaloons, , and

New territories or regions added: The brand recently ventured in East and West regions of India.

Presence in online retail: It has presence on major e-commerce portals such as , , Jabong, Hopscotch, Firstcry, , and .

Future plans: The brand has plans to increase the current channel partners. FS Mini Klub also has plans to penetrate market in prominent geographic locations.

Growth percentage (CAGR of last three years): 100%