Home Food Service Taco Bell strengthens Mumbai footprint

Taco Bell strengthens Mumbai footprint


Yum! Restaurants India has extended Taco Bell’s retail presence in Mumbai with the launch of two new outlets at RCity Mall, Ghatkopar and Viviana Mall, Thane.

Launched in India in 2010, Taco Bell now has four restaurants in Bangalore and three in Mumbai. Following the launch of an outlet in Oberoi Mall, Goregaon in 2013, the openings mark Taco Bell’s first leg of expansion in Mumbai.

Both outlets feature Taco Bell’s signature menu comprising Mexican fast food items such as tacos, chalupas, quesadillas, burritos and other dishes prepared with different flavors and rich ingredients.

Referring to the foodservice brand’s experience in Mumbai and Bangalore, Unnat Varma, General Manager – Taco Bell & Pizza Hut, India said, “Our experience both in Bangalore and Mumbai has been fantastic with consumers thoroughly enjoying new food formats like tacos, chalupas and quesadillas. Though our food has familiar ingredients, they are performed very differently. We find that consumerscome in both for snacking and full meals.”

In other developments, Taco Bell, in association, Viviana Mall, also recently launched their first Braille Menu for blind consumers. The menu is visual, Braille- and audio-enabled and marks a strong step towards becoming more accessible for all segments of the society.

Previous articleBotox touches new horizons
Next articleColliers International: China and India to lead retail growth as e-commerce booms
FoodService India Bureau provides a powerful platform for the Indian food service sector to share their views, exchange ideas and strengthen industry collaboration for profitable and healthy growth. It is loaded with industry research, trends, news, guest columns, and analysis to give market players cutting-edge insight into the dynamics of foodservice industry of India. The readership of FoodService India Bureau spans Restaurateurs, Hoteliers, Food Retail Start-Ups, Foodservice Retailers (Physical Eating Spaces) that include Restaurant Chains, Standalones, QSRs, Pubs & Bars, Cafes, Chain Hotels - (Restaurants & Banquets), Food Court Operators, Multiplexes; Travel Food Retail, Food Retail at Other Hubs, Institutional Catering, Street Food – Food Trucks, Vans & Carts; Foodservice Retailers that operate Cloud, Ghost, Virtual Kitchens; Online Foodservice Players/ Providers/ Aggregators. Functionally they are mostly MDs; EDs; CEOs; CTOs; CIOs; General Managers; Chief Purchase Officers; Chefs; Food & Beverage Heads; Store Managers; etc,. The above readership of FoodService India Bureau collaborates and exchanges inspiration and insights with peers, and actively engages with a vast array of support organisations that include General Contractors-Design & Build; Designers & Architects; Contractor/Suppliers of Food & Beverage Equipment + Fixtures, Furniture, Fittings, Capital Assets, etc.; Partners, Financers & Investors; Marketing & Efficiency Support Organisations; Consultants and experts in FS Formats, Trends, Cuisine Trends, Opportunities; Food Retail Tech Specialist Organisations; and Industry Associations working on broader interests of industry players and liaisoning within and with GoI. And also with Suppliers of consumables - Food, Beverage, Cutlery, Table Linen, Small Equipment, Disposables, Ingredients, Raw Material, other available for sale material, etc; Hospitality Training/ Hotel Management Institutes/ Recruitment & Training Organisations; Trend/Market-Footfall Research Agencies; Marketing Activation and Employee Recruitment, Training-Development Organisations. Note: FoodServiceIndia Bureau is also the digtal vehicle of the Indian edition of the well-respected FoodService Europe & Middle East magazine is a specialty B2B publication in the HoReCa (Hotel, Restaurants and Catering) sector in India. A bi-monthly print publication, FoodService India reaches out to key decision makers in the foodservice business in the country. For feedback, enquiries and/or editorial participation, please write to rajanvarma@imagesgroup.in