Home Fashion Grasim Ramps up its Digital Presence

Grasim Ramps up its Digital Presence

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Grasim, which stands for easy dressing for the self made man, has launched their new website endorsed by John Abraham and styled by celebrated stylist and designer, Narendra Kumar Ahmed, the mobile compatible website also showcases Grasim’s latest autumn/winter 2014 collection of readymade garments.

With the launch of their new website, the brand aims to make fashionable dressing inputs available to people at the click of a button. Browsers can check out Grasims innovative suiting fabrics and suave collection of ready-to-wear garments including their signature range, Johns Line.

In keeping with their unique style, the Grasim fashion website is designed in the form of a mood board to enable users to smoothly navigate through categories of apparels and fabrics. On the homepage, users can browse through categories of shirts and trousers, checking out myriad options of formal dressing and casual wear

Grasim fashion also helps users to check the fabrics that are being offered by Grasim with elaborate visuals that help them choose via colour palettes, a pop-up box that gives details of each fabric along with the price points. Users can like the products and even download images for later reference.

Abhijit Ganguly, Brand Director, Grasim Fabrics & Apparels, “Our consumer is very aware and very style conscious, so it was time for us to upgrade our digital presence and give him the same brand experience that he enjoys at our stores. Our entire brand philosophy is to provide modern clothing solutions for the self-made man to help him put his best foot forward, so we have put together style suggestions that are portrayed on the iconic John Abraham and our consumers can get their suits and trousers tailored on these lines or check out our fabulous and affordable range of readymade too.”