Home Fashion Zivame.com Launches Sports Innerwear by Penny

Zivame.com Launches Sports Innerwear by Penny


Zivame.com, an online lingerie destination has announced the launch of sports innerwear  by Penny. The online shopping portal advises women to buy lingerie for sports based on the level of physical activity and the impact that it has on their bodies as each activity demands different support levels. Without a sports bra your morning jog can run you out of shape! It’s a common misconception that sports bras are only for high intensity workouts like aerobics and gym workouts. Even light exercises like a brisk morning walk, a jog and cycling can impact your breast’s shape. Penny’s newest range offers products based on regular bra sizes which consists of band and cup size ranging from 32 A to 42 B.

Zivame launches new TV campaign
Launched in 2011 by Richa Kar, Zivame is India’s leading online lingerie store

The products available at Zivame.com are designed to reduce sagging due to activities that are categorized as Low Impact such as yoga and walking, Medium Impact such as cycling and brisk walking and High Impact activities such as high intense workout, skipping, running and basketball. There are products like the High Impact Vega Cup with cut and sew panels that maximize compression and minimize show through, Medium Impact, Vega Cup with Special Vega lining minimizes show through and holds bust in place, and Low Impact, Double Layered Cup with twin- layered, non padded cups available in red and blue.