American ladies’ fashion brand Juicy Couture wants to expand even more in Europe and that is why it has signed an agreement with a Greek fashion group to distribute its collections in several countries. Greek Folli Follie, which owns an accessory chain and jewelry brand Links of London, will take care of all of Juicy Couture’s European retail and wholesale activities. That will allow the American brand to expand in Europe.
Juicy Couture is only available on a limited scale in Europe, in Bulgaria, Greece, Germany, Ireland, Spain and the United Kingdom, but it will now add a new range of countries. Folli Follie wants to expand the number of stores in the countries Juicy Couture already services, but it also wants to tap into new markets to get a larger international profile. Juicy Couture, founded in 1997 in Los Angeles, currently belongs to Authentic Brands Group.