Portico New York,a wholly owned subsidiary of Creative Portico, is the company’s flagship home styling solutions brand. In less than a decade of its existence, Portico New York has carved a niche for itself with the range f bed, bath and top of bed solutions. It has captured a good position in the market with an impressive 30 percent + growth rate year-over-year for last 4 years.
Portico New York markets a wide array of products including those from Portico New York, the Therapeia range of health soft furnishings, Utopia range of bed and bath linen for the youth and products under licensed kids’ merchandise which includes Mattel, Nickelodeon and Warner Brothers. The range of merchandise includes bed sheets, bed spreads, duvets, duvet covers, blankets, towels, towel gift sets, shower curtains, soya bean fiber quilts, anti-mite and anti-bacterial pillows, eco-pillows, micro-bead pillows, bath mats, bathroom sets and more. The brand also has an exclusive range of designer bed and bath solutions; the wedding range is designed by Neeta Lulla where as the Luxury line is designed by Manish Arora.
According to Arun Bhawsingka, CEO, Creative Portico:” In the segment we are present, i.e the bed and bath segment of home furnishing, it is a rapidly growing market and as branded trade is expanding in this category, the scope for us to grow also increases by manifold. It is a potential segment as the aspirational level of people in India is increasing and people are becoming more fashion conscious as well as more health conscious also and we provide both the options to our discreet and discerning customers.”
To expand its reach among the retailers, Portico has recently organised for a B2B event called as Fashion@Home Retail Conference 2014, with an aim to welcome all the trade and distribution partners of the brand to be the first to witness the launch of their new 2014 collections. The brand is also trying to reach out to customers as well by going for promotions through social media and blogging. Also, the brand has its own e-commerce platform; www. Porticoindia.com, which showcases the latest collection of the brand and the customers can also purchase online through the company’s website.
Talking about the future plan of Portico New York, Bhawsingka, reveals:” We are betting big on smaller cities, we are trying to reach out to tier II and III towns as people are really aspirational in these cities and they are ready to splurge on quality products. We are also pinning our hopes on the e-commerce model, our customers can buy our products through our own website as well as from other e-commerce marketplaces like, Flipkart.com, Jabong.com, Fabfurnish.com and Snapdeal.com to name the few.
Portico New York is having 18 stores across the country in cities like, Delhi, Mumbai, Hyderabad, Bengaluru, Guwahati, Chennai, lucknow, Patna, Calicut, etc.