Ultra Motor to sell through Reliance

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UK-based Ultra Motor has signed an exclusive agreement with Reliance Retail for distribution of its light electric vehicle (LEV) through the latter’s outlets in the country.

“With this agreement, for the first time in India, electrical vehicles will be made available to public through organised retail outlets, and it is a great opportunity for our business. This will allow us to further boost sales and increase our retail presence in the fast-growing Indian market,” Ultra Motor CEO Joe Bowman said in a statement.

Ultra Motor, in collaboration with Hero Cycles, is also looking to set up after-sales services and marketing centres.

Ultra Motors has entered into a joint venture with leading cycle manufacturer Hero Cycles to produce electric bikes and scooters in the country.

During the last four months, Ultra Motor has set up its exclusive dealer network across northern and western India. By mid-September, it plans to set up 50 exclusive dealer network in the country, the company said in the statement.

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