Rex Mehta of Dollarstore Corporation will deliver his favourite subject at IRF 2007

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Rex Mehta, CEO and founder of California-based Dollarstore Corporation, will talk about customer satisfaction – ‘Total customer experience’ – at India Retail Forum (IRF), on September 5, 2007.

An expert in worldwide retail and wholesale merchandising, Mehta’s career spans over 30 years across leading multimillion-dollar enterprises. He has been closely involved in worldwide product sourcing, product development, manufacturing, production control, merchandising, branding, design and graphics, licensing, advertising, marketing, finance and import/export sales. Also acknowledged as an e-commerce pioneer, he is credited with the establishment of the portal Dollarstore.com four years before today’s internet commerce become popular.

India Retail Forum 2007 will be hosted with global industry participation on September 4-6, at the Renaissance in Mumbai.

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